Corporate status or image affects competitors. A business forms with its own personality, standing, and status. In the highly competitive commercial cleaning world, the “corporate image” has a place in the mind of consumers. In the fast-paced business world the trend is not always about being the biggest or best, but the “latest”.
The corporate image is the outcome of many inputs such as reputation, advertising, marketing, and customer experience. It is also built by the philosophy, attitude, mission, objectives, policies, and practices which it adheres to daily. The outstanding character of the corporate image that sets it apart from competitors is recognized by investors, franchisees, and customers.
Goodwill is the premium placed by the public and corporate world and is a valued asset gained over time. The company image or “personality” is built over years and is not sudden or accidental.
The image must be constantly maintained to reduce employee turnover, protect investment in the brand, the use of technology employed, continuing research and developmental activities, and care for the stakeholders, franchisees, and customers. Executive Image Building Services works to maintain a competitive advantage over its competitors.
The Chief Executive Officer
The success or failure of any organization is founded on the head and shoulders of the chief executive officer (CEO).
The CEO is the topmost officer of the company – the crown of the organization. Good and effective leadership qualities of the CEO determine the future prosperity, progress. and achievements of the company.
The CEO’s vision, courage of conviction, and judgment are the most significant mental faculties that make the organization move forward. The successful CEO will seek to ensure that the business is a benefit to everyone who is a part of the organization.
A positive vision will ignite hope and passion about success. Success brings meaning to our lives and work.
It is the vision, the courage of conviction, and the sound judgment of good leaders that lead companies to achieve success where many others fail.
The late Martin Luther King had the vision and courage of conviction to dream of world peace with his famous “I Have a Dream” speech and the movement that speech created. Dr. King gave his all and was successful in spreading his message across the world for generations.
President John. F. Kennedy envisioned sending man to the moon and return him safely back to earth. As CEO of this country, he entrusted his vision to empower the space agency to make his dream come true.
Every CEO has a vision as to what he wants the company to look like in the future. This vision must be articulated to all levels of the organization so that all the activities of the organization are focused on the implementation of that vision.
A visionary may see his business as a place to produce disposable products for mass consumption at the lowest manufacturing and distribution costs.
Unfortunately, some leaders do not think about the future, but struggle to simply get through the day’s problems. Some have limited paradigms and lack the ability to envision the future of their business.
However, one cannot forget that a dream, or a vision about the shape of things to come will caution against the risks taken, and the way business is being conducted.
Every CEO must use key elements to predict the future: 1) anticipation and intuition, 2) innovation and excellence – which are dependent on mental traits and supported by physical and character qualities.
More importantly is the financial discipline that is followed. The resources, both human and material, are greatly and deeply influenced by financial resources.
Today’s competitive and fast changing commercial cleaning business world needs an organization like Executive Image Building Services that has proven capacity to develop systems and grow their competitive advantage.